It's like you have articles and it can be shared by you but it has to be changed. Yeah. Since the way that you view on Instagram is different. How you view on Facebook and how you view on Youtube, how different, the way you see onLinkedin or Twitter. And so at the end of the day, what we need to do is really understand how people consume content on that, that, that platform and make content that would really operate. That, and uh's, that is the difference. You can go and say, okay, I can take some of this. It's like you might have a 10 second video on youtube, but you're going to only slice out maybe two minutes or three minutes on, on Facebook because it is going to execute a whole lot better like that.
So that you have mentioned many stages to creating one of these kinds of videos. I guess we start at the beginning, you mentioned preparation. Can you take us through that which means
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, okay, here is what would work on Instagram. Now there's something or a hook that's a bit better on Facebook and here's something. So that you can actually have the meat of the material be exactly the same. But how you are actually shooting the movie, how it delivered is a tiny bit different. And where you planning that is, uh, you know, the different ways to really connect on platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video series where we are talking video, but more specifically the kinds of video you should be creating to drive more gain and more cliquey worthy video views into your business. In the movie we discussed the state of this movie marketing market. When producing content, essentially what's working by now. In this video we are likely to go over the video content in a bit more detail and talk about how to make the 1 video you ought to be creating right now to drive more clicks, more traffic, and much more earnings on any item or service that you're offering.
The post production is probably the most crucial component of having a great piece of video out there. And the reason why is because you put a great deal of work in planning, you devote a great deal of time doing production, but actually where the magic is really actually getting the components which will truly engage. And then the edit itself, um, is that pacing will keep people's attention the whole time and you are able to create pacing. Like we are uh, one thing I look at is, we are trying to figure out how we're going to distribute it. We would do it otherwise than on Facebook. As an example. Because that's the way it is on youtube, we would be in a 16, nine ratio on youtube. Right? And, and then to, uh, we would burn off in our captions. We would actually upload caption files directly to youtube itself.
In relation to make one of them? Yeah. And it's really interesting because a great deal of people, they are more about doing rather than preparing. And I discovered that if you want to succeed, it is about the preparation of knowing precisely what you're going to do, the way you are going to do it. So I like to begin to figure out why I am making the movie. It should have a function. Um, I believe it'd be pertinent to have you go through this procedure. What does that sound great? Okay. So let's just say that you are trying to sell some mix. Okay. And you're attempting to sell it on interpersonal media. You've got some product or whatever. Okay. So tell me somebody that you truly know well. My own brother and David, um, besides Joey. Okay. So yourbrother David. Okay. Chris. Brother Chris. You're good. Uh, frankly, if you really want your video you will need to have of how you're going to distribute it, a prep stage. So back you are like, okay, who's going to share this video? How are you going to participate with them? You know, is it going to be done through advertisements organic or is it going to become a strategy where organic being done by you and adds together? Uh, for me, I love other channels on the market. I love pages on Facebook reason they will need to nourish the algorithm. They need to obtain their posts outreach. And so a lot of individuals are willing to talk about your video. Uh they are, they are able to cross post your video. And so it's like coming on their page and it is like an content it isn't theirs.
So that it's like getting those hooks. And two, there is those hooks within the movie. Like he got him, you have to reinforce whatever that name is. And I give that some thought. Um, and that the stage before you move onto the next step. But there is one other thing I really consider is what, what source of moderate are we going to use? Like is it likely to become a Instagram one than Facebook? Is it going to be much better on Twitter or on youtube? You know, like you have to examine the stage of that you are trying to achieve and what is likely to be the best way. Now, among the biggest errors, it is like, well I will just distribute it everywhere, you know, and you are creating a video trying to go on each stage and that is a massive mistake. Yeah. We are going to discuss the one sort of video so as to blow up your small business, you need, but not about what that movie is. We're also going to discuss create and how to structure that movie. Let's go.
Right. And something that I discovered is even when you have a video that is performing quite well, you know, um, the way in which the algorithm operates on Facebook and other things, it is like maybe in fourteen days or seven weeks you do a different cut and upload it, learn from what you have, all of the data that is there and say, okay, what should we edited this down since we had a kind of a fall off here. We include, you know, something to pull them visually here. Uh, you can do that. And, and in which you're in a position to perform it you're able to be successful because people will be inclined to forget what they saw, you understand, from six weeks ago.
Of course. Yeah, that makes sense. Okay. So speaking about movie editing from type of my expertise and I am not a professional movie editor and I understand just how much work goes into doing lots of these things you state, you know, thecaptions Mimi finding, even just putting titles at the top and bottom of your video can take hours for some people and some people watching this may have no clue how to do this. So I guess in that respect, is it worth? Could it be worth the time to sit down, maybe put into editing the video or spending money to kind of with somebody,
Alright. So ready created the video, edited the movie. So we simply don't load it. Yep. That you'd say most of the individuals and say, okay that is just distribution
But on Facebook we would like to burn it because some people do not have that option on and you want to make sure that when they're scrolling through it, you're grabbing that focus. So he is like, actually? Exactly. And it is like the ratio we want to be a one by one ratio of ratio that is square. Right? So what components which we may actually add to that file? Is it like to make it more of a meme where we are putting texts the beginning of the ending, um, you know, is it engaging with distinct, different types of components? That's the things that you've got to consider when you're doing the movie edit. The thing that I adore is when we did the manufacturing directly and we have choices like cause we need to , we did five or four different versions.
Or if we think of players, maybe Mohamed Sala, he is, that Liverpool is greatest player could possibly be hitting scoring against United, I do not understand. Yeah, yeah, you are able to do clips that are different such as this. But even talking about they adore, you understand, Liverpool, right. And, and theessence behind it. Um, so I like to attempt and identify a couple things. All these are bullet points of what would that person that if he watches with movie with. And two, I really do research. Just like I wish to go out there and also know just how well I know someone, I am like, what's going on out there? I do a little research online seeking to see whether there's anything that's trending. Uh, particularly when it's handling the topic available. So like for Liverpool, is there anything that's going on that will be in the information that would be relevant to, to the movie today?
We're discussing shooting articles, we're discussing incorporating texts, adding graphics, animations, and we are also talking about adding captions, Emojis, all that things can be constructed and edited it right inside of [inaudible]. The most important reason we built clip Ian was that it's accessible to absolutely everyone and we're talking even if you've never produced a video earlier, you want to get into movie creation for your business or you are a professional, it is possible to produce what you may create anywhere else right inside of Klipfolio and what's more, even in the event that you don't want to shoot your own content clippy or provides you access to an extensive library of video clips, graphics and audio, she can pull all this stuff together to build videos. We will also throw in templates that are customizable. So in the event that you fill in a bit uninspired, for instance, you can grab one of our pre performed templates, change the text along with the colors, upload your branding and your performing clip. Eao is your video creator and it is going to change the way both novices and professionals create video moving. We can't wait to show you it, so be sure that you enter your email below. Within the video, we are going to pull back the curtain on flip Filipeo and explain to you how this platform works and it's likely to change the way you create content to your business. We'll see you in the movie.
And what is the first thing that you think he's going to perform? Likely share the movie once that connection with the video fills. He's going to discuss it with not just 1 person, but he's gonna share with everybody that actually likes what's happening, you know? And that right there's absolutely critical. Then the next thing is, uh, actually trying to describe what is a great hook trigger like you only have a few few seconds to catch his attention. And I believe, okay, what can we do to grab his attention without audio within one to three minutes? You know? And, and maybe it is a caption you know, Liverpool's sucks. Yeah. I think, I think that movie would be watched by him. You understand what I am saying? And I think that he'd have to be sucked in as he tried to figure out what's happening in that movie.
How you would then approach that. Yeah. We did lots of research ahead. We do a lot of preparation. Now we would like to begin executing on these things. There's a formula for every video, and uh and this formulation is what creators will need to create to themselves. And there's a couple of components for this formula it, that it is universal for everybody. The first one is, and that we already prepared for is a hook. We need to catch their attention. Now that hook differs on youtube versus Facebook. Allow me to give an example of that to you. Much like on youtube the hook will be just like five seconds. And on Facebook it's gonna be completely different because you are, you may have audio on or not. As you are kind of turning through their feed and you maybe have a maybe a second to three seconds.
And even on Instagram, it is likely to differ. And so considering that, it is similar to that hook is similar to the part that is most essential. And I'd really place a great deal of work and energy to attempt and work out how you are likely to captivate people's attention and how you suck them into the content. after that, after the hook, you may really reinforce your brandnew. Therefore, in case you have a brand, you might have a element. This is an optional item. Uh, it really depends on which kind of video content you're producing, you know, and, then two, you are moving into the meat of this content. Now here's something which I found over, you know, 40 some odd billion views. It is like folks have a tolerance to watch. And whether you've dropped in this category, I really don't know, but I, I've been around Facebook and I have never turned to the audio.
You've got two or three distinct versions of a video and you may test it to enjoy, like seriously what we do is we'll just throw a couple dollars behind it and and see how it converts. If it converts really well, you do not need to devote that much cash to work out if people really click on it, engage with it, how much they saw the video to see if it really works. And really connect with them on a psychological level and thus spending the time in post to making your video engage with the viewer, it gives you a greater chance for them to share.
When you truly have these bullet points of things which would really get there, get there, get them something that's going on, I then try to think of what value can you truly bring that person. So there is like three ways that you may attract value. Uh, with movie content you may expect, you can educate or educate, entertain, and sometimes when you are really good you can do all three in precisely the same time or you can get two of them. That's when you are really, really great once you're really giving it a lot of thought in it. Now that having been said, as soon as you do so, I attempt to determine what value you're going to attract to your planned audience. Yeah. And I try to bring those bullet points and bring some type of value. So whether it's like making loyalty to his team or speaking how bad the other group is, that's some value he'll really find.
Alright. So Chris, he loves football, right? Can he have a group? Liverpool. Liverpool. Okay. And is there an opposing team that it is only a competition? There the greatest ones. Manchester United, that everyone knows. Okay. So Liverpool, Manchester United. check here Okay. So there's heavy competition, like some friction. Okay. So first thing would be like, fine, if we're going to produce a movie, we have to have a purpose of that movie. The number two is that we need to identify our audience. Who Would we need watching this video? So I would say it'd be people who are like hardcore Liverpool. Okay. And we need to begin breaking down of some of the things which they, they kind of rally round that would have them excited. And what would be one of these things which you'd think, well, beating Manchester United scoring goals.
Well let us just target everybody that likes Liverpool, right? And let's target everybody that does not like Liverpool. And let's see if we can find some, a few things happening here. And should you infuse only a little bit of money, it will be quite interesting, although I believe that you could do that with . The outcomes. It's possible to get your silently. Definitely. So I believe anybody today features an overview or a blueprint to create not just a movie publication in, knowing what to create and to push that out there and, and those secrets, uh, pretty incredible. And for anyone watching this right now, we have actually put together a guide that goes to what Daryl talked on the market. Um that blueprint that is entire , um, a couple of distinct things as well that we did not fit into this movie, um, which you can actually grab below this video.
And thus you must fortify it. And, also that point when we were speaking about your brother, it's like in the event that you add one of the other elements which is like, yeah, yeah, I like this movie. You know, you're like go from that point. That's where he will stay on a little bit more. And if you get 20 minutes, if he will get to there and really feel some kind of link to the video, they will watch another minute, doesn't subsequently lead to more involvement on the videos too. So they'd be more likely. And 12 remarks are seen by us. Yeah, absolutely. It is like as you are connecting with them and you are speaking their language however you're going into it, you are connecting with them on an emotional level and that they feel part of something and they feel just like obligated. It that humanity feels obligated to perform.
All you have to do is opt in, pop up your email in there, we'll send you that manual. So throughout this movie along with the first movie, we've talked a great deal about creating the ideal video and that includes everything from naturally preparation, right how to shooting the movie and then of course the article of where you've got to edit the video up in the ideal way and to get the very best distribution. Now all of that is very difficult. The majority of people don't have access to camera equipment that is expensive to shoot on film content. As an instance. The majority of individuals don't have the skills or access to utilize editing applications either, and that's why we build Klipfolio. Klipfolio is a web based. Just in the two videos we've talked about like the videos at the palm of your hand.
Which is logical. Makes Sense. Okay. So that makes total sense. Um, but something I want to circle back on really quickly is you mentioned if you're creating video and among the ideas everybody has, I mean, I've had this before when I've created videos, I will just share the same video anyplace. Can you elaborate on why that's a lousy idea? And that's a type of a thought procedure that is bad.
Perhaps you have never, you just watched thecaptions and stuff like this? I do. I grab myself. I'm like, why did not I flip it ? But it's so much better using salad. Right. But it's like people consume at different times. Um, but what I found is if you are able to hook them, if you are able to get that hook, while it's on Facebook, on Youtube, on Instagram, you actually have them for 20 minutes and then that 20 seconds should be your gold. It is like you need to reinforce that hook or you need to reinforce what your value proposition is to receive them in, whether it is a title or a thumbnail or however you're pulling them in to that video. You have to reinforce that since if you don't, you are going to get the hockey stick effect. That means the people who begin washing it begin to depart, you understand, and you are absolutely not going to get anybody watching it.
So Darryl, at the first video we discussed briefly on the type of video content you should be producing, what favor for anybody that didn't see that or just to refresh a few memories, what type of video? Which sort of movie is that if there's 1 video you should create as a business, um? Yeah, for me it's a societal video and just two to sort of take a bit further then, um, and kind of briefly remind everybody which sort of video that's. Can you describe what a video is, but also that sort of movie is so vital?
Yeah, for example, such as the movie portion of the video editing is so critical. It can either break or make a movie. It doesn't matter your script is. It doesn't matter your production and your camera is. The editing is where it the rubber meets the street to find out whether it is going to work or not. And for mepersonally, as soon as you're in a position to do it, it's worth the resources worth the moment. When you put it together, it is going to convert a lot higher. Um, and that at the end of the day, that is by far apart from homework, uh, you know, the prep stage and it is like the execution point to the editing is the most critical.
Now presumably you would take the content you just shot with Reese on your phone or whatever into an editing package or into a post production. I guess. Do you want to speak about everything you do in that stage yet? Prepared to disperse
It can sort of look like it's theirs. And that is a really, very important thing. So going back to your example that we said, hey, if we're going to actually make a movie about your brother along with his football team about Liverpool, whether it's bad or good or anything, I'd like make a list of every, uh, webpage on Facebook on Instagram that will be pro or con. Um, you know, that since that is who we want to target, that's who we want to contact. And believe it or not, you know, getting, uh, these connections with these people is a means to have enormous increase. And I found that if you can get like five or six or 10 stations or pages which are similar to yours that are willing to talk about your articles, I mean that explodes your, your expansion, that hastens yourown reach and you are going to have the perspectives that come with it if you actually have done a great job with your video.
So we have discussed the first phase of getting ready for a movie planning of movie. Then we proceeded to obviously production and making the video. So can speak a bit about
So if we speak about moving onto every platforms, I think this is, this is quite significant also. There are obviously I believe there are just two elements you may tell me. The largest one that we think of is that the proportion of the movie. Therefore, in the event that you create in 1 video, you have got to think about that transcribes into the other ones. But is there other, anything else you would type of need to be aware of if you're going to be generating content for state, Instagram or Facebook
So is that all for production? You know, like a great deal of people place a lot of thought concerning how things come like what type of camera to use and so forth etc. But I think for me it's like be flexible. Even though we prepared, you'll probably have a script and have like that you're going to get things once you're really doing the movie. They're like, you know and oh, this would be a lot better if we did so, take various variants. Just like you've got time, simply shoot some variations that are different. Hey, maybe this will work better than this. And you know, that will aid you the post production phase.
So with that, just to kind of move further into this, and would you load the movie at first to your page and then contact all of these are the pages to allow them to know it's never, or would you choose a different strategy? Yeah, so generally I really do this at the stage. I understand I, the videos come in so I reached out whatever or since it might require a couple of weeks to get ahold of everyone. If you share mine type item, uh, and who knows, maybe you're like, Hey, I will share your video. If you are doing PR crossposting 13, that is not a bad thing. Where the burden is uh, just to share a movie isn't. It and you have to give privileges to them Just like you have to cross post. And the same for, you know, you are posting their content, but that's kind of this key on Facebook.
However, the algorithm on youtube differently, you know, you would do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I feel a lot of people which are watching this video need to capitalize on that and that is an easy way to sayhello look, if you can get this page that has a reach of let us say you know, 10,000 enjoys that they actually posted it, who knows how many of you is they are going to get. Um, also, and you reaches out to all these different pages at which it moves back to your video, and all the analytics gets. Yeah, it's really cool. No, that is cool. With approach that is mixed, like for me, I like organic, but you've infused it with, together with advertisements. Paid advertisements by far is the most effective way to get into in front of the right people. And if you understand what you're doing, it can be very, very effective. We are doing a video around Liverpool, right, if you do not know what you're doing, it's still be powerful as as soon as you say, fine?
It's like once you find something cool and you're like, hey, you gotta check out this. You know, we have to do that. We've got to that virtual word of mouth. And that's where it is so powerful and that's exactly what the videos do. And after the center, basically of this content, you have to have a call to act. Um, and, and you may not believe, well, if it is a social video, I am not really doing it , you know, it is just more of an inspiration or it is merely a [inaudible] or whatever. Since are you currently trying to grow an 16, that call to action is still still crucial? Like remember when we talked about what is the video's purpose? Or when it is to sell products, we need to, you know, hit on the buy button right under the video or to push them into a landing page. Uh, you know or whether it is for inspirational it's just like something or a Hashtag to unite a cause, I mean the list goes on. You know, that may be one of the worst things you could ever do and before we do that, there is a good deal. And there are phases, like you mentioned, there is a point of preparation, there is a stage of production, there is a point of post production, and then there's a point for distribution. And every one of these stages are critical, uh, and they work in harmony together to get your video.
Yeah, that is logical. And as soon as you've been through those stages a few different occasions, I guess from looking at all these three phases, and you do different edits as well, which can be important as you say. And many of us might, you know, she movie, I've been guilty of this in the past and it'll throw up thinking it is prepared without stuff. But now I can see how important it is to perform different versions as when you find things that function, you may just continue following that blueprint repeatedly and over again.